ShenZhen JinLingLong Print Packaging Products Co., Ltd.
Address: 1 / f, 11 / f, no. 46 tiezi road, gongle community, xixiang street, bao 'an district, shenzhen
Tel:0755-29642148 29667811 29667276
Fax:0755-29667276
Printing and packaging companies coming into the era of strategic management |
Time:2015-9-19【Print】 【Back】 |
Printing and packaging enterprise managers are facing how to transition from market opportunity type experience management to customer value as the guidance of the strategic management process. In a special historical stage of the printing and packaging industry entrepreneurs, only led a team to participate in the practice, can be in the shortest possible time to form a real team, this is the key to achieve a comprehensive breakthrough printing and packaging enterprises. Many bosses often plaint, printing and packaging enterprises to make "big MAC" in our business enterprise is very difficult, even impossible, this kind of understanding, is in China's industrial base is not strong, the printing industry in terms of scale is more dispersed, the market lacks real strong brand, the competitive situation. If the first is the power of entrepreneurship for the money, so, the second business really want? In the important historical turning point, we always need to stop looking back. Have words to say well, don't know the suspended company, don't know the real speed! Quite a number of printing and packaging of private enterprises have realized that the one-sided "bigger and stronger" cannot meet their future direction, the Chinese printing and packaging industry is facing a turning point. Instead, blindly to do bigger and stronger, blindly name for profit, but is making them to the "bubble". So-called second business is to say, nothing but the first entrepreneurial mechanism of that kind of money has come to an end, you are rich now, so we want to "entrepreneurship" to go beyond yourself. The key to the problem is that if the first is the power of entrepreneurship for the money, so, the second business really want? In the important historical turning point, we always need to stop looking back. Have words to say well, don't know the suspended company, don't know the real speed! This is about enterprise for the future development of strategic thinking. So, the establishment of the strategy, first of all, is a kind of historical sense: we need to five to 10 years, or even longer to look at today's profit and loss. Thus we can go beyond the external flourish, to look into the intrinsic motivation of the enterprise, to know what is in supporting the enterprise continue? In the industrial upgrading, technological progress, to further open market, industry investment threshold to improve at the same time, also provides the most prepared with the printing and packaging enterprises strategic opportunities. The food and drug packaging enterprise is faced with, such a strategic opportunity: QS food packaging certification system and GMP pharmaceutical packaging license system will affect the long-term interests of the enterprise and external major positive changes, enterprise in competition, superior bad discard and gradually to the specification. In essence, it is not our company do not quite, but also does not have expanded the strength of our enterprise. Nor insufficient funds, but our enterprise internal friction is too big, management confusion, personnel quality and execution is not high, unable to leave real brand in customers' mind. Therefore, how to really improve the printing and packaging enterprise's core competitiveness, there is only one answer: make our team stronger! The essence of all this is the point: enterprise from employee motivation, so as to continue. And this is precisely what is soft rib of Chinese enterprises, Chinese enterprises are established based on the traditional small-scale peasant culture, not from small-scale peasant culture to the upgrading of industrial civilization, there can be no real powerful enterprises. |